HypeAuditor
HypeAuditor is a platform offering a comprehensive database of over 137.2 million influencers, providing tools for influencer discovery, campaign management, and market analysis across multiple social media platforms.
Influencer Discovery Tools
HypeAuditor offers a comprehensive suite of tools for influencer discovery. Users can search for influencers based on various parameters such as location, age, gender, interests, niche, and trending accounts. The platform supports influencer searches across Instagram, YouTube, TikTok, Twitter, and Twitch. It also provides detailed audience demographics and quality filters to help users find the most relevant influencers for their campaigns. Features include keyword and hashtag discovery, growth rate analysis, audience reachability, and authenticity assessments.
Campaign Management and Analytics
HypeAuditor provides robust tools for managing and analyzing influencer marketing campaigns. The platform allows users to create and manage media plans, track campaign progress, and analyze performance metrics with over 35 different criteria. HypeAuditor's tools include features for campaign management, influencer comparison, and competitor tracking. Additionally, users can create campaigns, manage influencer relationships, process contracts and payments, and analyze competitor activities.
Fraud Detection and Audience Analysis
HypeAuditor includes a best-in-class AI fraud detection system designed to identify fake influencers and fraudulent activities. It offers tools such as the Fake Followers Checker and Audience Check. The platform provides detailed audience analytics, measuring engagement, authenticity, and quality. This ensures that users can make informed decisions based on accurate data, helping them to avoid potential risks associated with influencer marketing.
Market Analysis and Competitor Tracking
HypeAuditor provides comprehensive market analysis tools for comparing the performance of multiple brands and analyzing the influencer marketing landscape. The platform includes features for competitor analysis, allowing users to monitor the activities and performance of their competitors' influencer campaigns. Users can also track trends, brand mentions, and market dynamics to stay ahead in the competitive landscape.
Free Tools and Extensions
HypeAuditor offers several free tools designed to assist users in their influencer marketing efforts. These include the Fake Followers Checker, Audience Check, and ER Calculator for evaluating engagement rates. The platform also supports extensions and integrations such as a Chrome extension and Zapier integration, providing users with additional functionalities and workflows to streamline their influencer marketing processes.