Kaiten
Kaiten, formerly known as Agnoris, is a consumer-focused company based in New York and Tel Aviv, offering a subscription service for curated culinary products and exclusive experiences.
Company History
Kaiten, previously known as Agnoris, is a company based in New York, NY, USA, and Tel Aviv-Yafo, Tel Aviv District, Israel, with remote operations. It was part of the Y-Combinator W20 batch. Kaiten aims to build a bridge between quality and community in the evolving culinary industry. By emphasizing genuine connections and sustainable practices, the company has developed a platform for food lovers to engage directly with talented culinary artisans worldwide.
Services
Kaiten offers a subscription service that provides weekly curations of products from great makers. Each subscription features exclusive products and projects, which are only available through Kaiten's platform. The company also offers a discovery app through which users can explore and purchase a variety of culinary products, including food, wine, knives, ceramics, and more. Additionally, special culinary experiences, such as working a day at a Michelin star restaurant, are available.
Exclusive Products and Projects
Kaiten hosts a range of exclusive products and projects, including 'The Perfect Gin & Tonic', which combines crafts from Japan and Israel, and 'KAITEN X NURIEL FORGE', featuring hand-forged items created near the Sea of Galilee. Other exclusive items include organic olive oil, chocolate collections, herbal tonics, and culinary curations of the Israeli Desert. High demand and limited availability often result in many sold-out items, further highlighting the exclusivity of Kaiten's offerings.
Community and Connection
Kaiten promotes a platform where food lovers can connect with culinary artisans, emphasizing hand-picked products crafted by makers from various regions. The company encourages building genuine connections to support sustainable practices in the culinary industry. Kaiten addresses the challenges faced by the restaurant business model, such as rising costs of labor, food, and rent, by providing an alternative avenue for culinary talents to reach a broader audience.
Social Media and Engagement
Kaiten engages with its customers through various social media platforms including Instagram, TikTok, LinkedIn, Twitter, and Pinterest. This engagement allows Kaiten to reach a diverse audience and promote its exclusive products, projects, and culinary experiences. By maintaining an active online presence, Kaiten fosters a strong community of food lovers and artisans, enhancing the visibility and reach of its unique offerings.
