Mid America Pet Food
Mid America Pet Food, established in 2007, produces various pet food brands in its East Texas facility, including VICTOR® Super Premium Pet Food, Eagle Mountain Pet Food®, Nature’s Logic®, and WAYNETM FEEDS.
Company History
Mid America Pet Food has been producing pet food in its own manufacturing facility since 2007. Strategically located in East Texas, the location allows the company to source high-quality ingredients from local ranches, farms, and other trusted suppliers. In 2018, the company expanded its logistics capabilities by establishing its own fleet of over 20 trucks and trailers, managed by its team.
Manufacturing and Safety
Mid America Pet Food operates a facility certified through the SQF Program. The SQF (Safe Quality Food) Program is a rigorous food safety and quality certification system recognized by retailers and the Global Food Safety Initiative. This certification highlights the company's commitment to high standards in food safety and quality.
Product Brands
Mid America Pet Food offers several brands, each designed to meet different nutritional needs. VICTOR® Super Premium Pet Food includes a VPROTM Blend of ingredients aimed at promoting superior digestibility and overall health. Eagle Mountain Pet Food® provides complete nutrition for dogs at a value price. Nature’s Logic® offers 100% natural pet food with no synthetic vitamins or minerals. WAYNETM FEEDS provides premium pet food based on the latest research to keep pets healthy and happy.
Sustainability Initiatives
Nature’s Logic® within the Mid America Pet Food portfolio has planted 2,935 trees across the United States in collaboration with the Arbor Day Foundation. Additionally, the company has released its inaugural Corporate Social Responsibility and Sustainability Report titled 'One Way, the Right Way', emphasizing its commitment to sustainable practices.
Industry Recognitions
VICTOR® Super Premium Pet Food has received several accolades, including recognition by Nasdaq as a key gainer for Tractor Supply Company. It has also been honored with a 'Top Dog' award at the Pet Supplies Plus Annual Summit. Mid America Pet Food was named Tractor Supply’s 2022 Vendor of The Year. Furthermore, Nature’s Logic® was named #11 on the inaugural Real Leaders® Eco Innovation Awards.
Product Portfolio Expansion
The company continually expands its product offerings, including the introduction of three new dry cat kibble formulas tailored for indoor and outdoor cats and kittens. This is in addition to a variety of VICTOR® Super Premium Pet Food formulas such as Classic, Select, Purpose, Realtree, and Canned Food. The company also broadened its portfolio through the acquisition of Nature’s Logic®.