Minor Food
Minor Food operates over 2,400 outlets in 23 countries and is recognized as a leader in the global foodservice industry, managing a diverse portfolio of international restaurant brands.
Overview of Minor Food
Minor Food operates over 2,400 outlets in 23 countries and is a recognized leader and innovator in the global foodservice industry. The company prominently operates international restaurant brands and adeptly adapts them to suit local palates. Minor Food is known for having introduced international-style pizza to Thailand in the early 1980s and has since expanded its brand portfolio significantly.
Brands Managed by Minor Food
Minor Food manages a diverse portfolio of brands including The Pizza Company, Swensen's, Dairy Queen, Sizzler, Burger King, Bonchon, Coffee Journey, GAGA, Basil, MDL, SSP Thailand, The Coffee Club, Black Bag Coffee, Veneziano, Riverside Grilled Fish, Poulet, City Donut, DaXi, Go-Ang, GYOGYO, Josh's Grill, Kiseki, La Bird, Mamma Mia, Pizzakaya, Sanook Kitchen, Siam Smith, Thai Express, Xin Wang Hong Kong Café, Western Grill, Bread Talk Group, and Benihana.
Global Expansion Initiatives
Minor Food made its first overseas investment in China in 2005 and has consistently expanded its footprint globally. In 2014, the company acquired a 70% stake in VGC group, founded a joint venture with BreadTalk Group of Singapore, launched MSC Thai Culinary School in partnership with S&P Syndicate PCL, and invested in Grab Thai Food in London. In 2015, Minor Food expanded to the European market, increased its stake in Minor DKL Food Group Ltd. in Australia, and invested further in Riverside in China. By 2018, Minor Food had increased its stake to 100% in Riverside and purchased a 75% stake in Benihana Holdings Pte. Ltd.
Innovations and Partnerships
Minor Food has a history of innovative services and strategic partnerships. In Thailand, the company launched 1112 Delivery service for seven of its brands. In 2020, Minor Food collaborated with Esso to launch 'Coffee Journey' and entered a joint venture with Srifah Frozen Food Company to establish 'Art of Baking Company Limited.' These initiatives underscore Minor Food's commitment to innovation and strategic growth.
Recognitions and Awards
Minor Food won 'Thailand's Top Corporate Brand Brand of Frame 2020' for the highest brand value organization in Thailand in the food and beverage category for five consecutive years. This recognition underscores the company's significant impact and leadership within the industry.