Muffin Data
Muffin Data, previously known as Muffin, is a B2B analytics company that provides a data platform and reporting solution for consumer packaged goods brands, focusing on in-store sales, distribution, and supply chain insights.
Services
Muffin Data provides a turnkey data platform and reporting solution specifically designed for consumer packaged goods (CPG) brands. Their platform combines proprietary data sets with automated ingestion from industry-specific data sources to deliver a clear and unified view of in-store sales performance, product distribution, and supply chain health. The service is tailored for emerging brands, focusing on ease of use, clear answers, and customization. Muffin Data also employs third-party Service Providers to facilitate and enhance their service offerings.
Industry Focus
Muffin Data operates within the B2B industry with a specialization in analytics. They are geared towards consumer packaged goods (CPG) brands, providing insights and data solutions that are crucial for understanding sales performance, product distribution, and supply chain metrics. Their platform is designed to address the unique needs of CPG brands, assisting them in making informed decisions through comprehensive data analysis.
Y-Combinator Participation
Muffin Data was a participant in the Y-Combinator W23 batch. This prestigious startup accelerator program is known for helping companies scale by providing funding, resources, and mentorship. Being part of Y-Combinator underscores Muffin Data's potential and commitment to growth in the analytics sector for consumer packaged goods brands.
Expo West 2024 Participation
Muffin Data will be present at Expo West 2024. Expo West is a significant event within the consumer packaged goods industry, offering networking opportunities and exposure to emerging trends and markets. Their participation indicates Muffin Data's active engagement and presence in industry events, connecting with potential clients and showcasing their data platform solutions.
Data Collection and Privacy Compliance
Muffin Data collects various types of information, including Personal Data and Usage Data, to improve its services. They use cookies and similar tracking technologies to monitor activity on their platform. The company complies with the General Data Protection Regulation (GDPR) for EU and EEA residents and the California Privacy Protection Act (CalOPPA), ensuring adherence to strict privacy guidelines regarding data collection, use, retention, transfer, and security.
