Optimity
Optimity offers a top-ranked micro-learning app that promotes holistic health through personalized wellness activities and rewards, supporting millions of users in living healthier, wealthier, and longer lives.
Services
Optimity offers a diverse range of services designed to promote health, wellness, and engagement. Key services include Corporate Wellness programs, Optimity for Communities, and an Engagement Operating System. Their platform includes features like micro-learning quizzes, activities, challenges, and a loyalty program to encourage user engagement. Optimity also offers a white-labeled app and platform, as well as individual API and Webflow modules. Their enterprise solutions include the Ad Network, 360° Report, and Scoring modules, providing comprehensive reporting and analytics for insurers and other enterprises.
Products
Optimity's primary product is a mobile-first wellness platform that ranks #1 in the Free Health & Rewards category in both the iOS App Store and Google Play Store. The platform includes five holistic health pillars: Physical Activity, Nutrition, Mental Health, Social Connectedness, and Financial Wellness. Another significant feature is the Optimity Health Grade(TM), which combines lifestyle information with wearable device data to deliver personalized health insights. The platform supports modules within physical, nutrition, mental, and financial wellness categories, aimed at enhancing user health and wellbeing.
Engagement and Rewards
Optimity's platform includes a micro-learning content strategy and a rewards/nudge system to incentivize user engagement. Users can participate in quizzes, activities, and challenges, and earn rewards through a loyalty program. This strategy extends to corporate wellness programs, reporting a high satisfaction rate with 97% of HR and team leads expressing total satisfaction. Optimity also supports a remote and hybrid work environment with its mobile-first solution, ensuring high engagement levels regardless of physical work location.
Social Impact and Charitable Initiatives
Optimity is committed to social good and sustainable development. They actively support charities, and last year, members donated over 15,000,000 gems to charitable organizations. The company follows the principles of the Sustainable Development Goals (SDG) in developing and managing new programs aimed at making a positive social impact. By integrating these principles into their platform, Optimity aligns with global efforts to promote health, wellbeing, and social responsibility.
Health Insights and Data Integration
Optimity leverages over 30 years of behavioral science experience to provide dynamic, personalized health insights through their Health Grade(TM) and Sub-Scores. The platform integrates comprehensive lifestyle information with wearable device data, offering users actionable insights for better health and wellness outcomes. These insights are designed to enhance risk management and underwriting processes for insurers, making it a valuable tool for enterprise wellness solutions. Additionally, the platform supports advanced interconnectivity and third-party integrations, allowing for a seamless user experience.