RollWorks
RollWorks, a division of NextRoll, Inc., provides an account-based platform powered by proprietary data and machine learning to help B2B companies align marketing and sales teams and grow revenue.
Company Overview
RollWorks, a division of NextRoll, Inc., offers an account-based platform designed to align marketing and sales teams and drive revenue growth. Launched in 2017, RollWorks leverages AdRoll's extensive data set and predictive models to power its solutions. The platform is built on proprietary data and machine learning to help B2B companies execute account-based marketing (ABM) at scale.
Product Offerings
RollWorks provides a range of solutions, including account-based marketing and advertising tools. Key features include the Account List Builder, Pixel Assistant, and Site Traffic Revealer to enhance advertising efforts. The platform also offers In-Market Account Finder to identify sales-ready accounts, as well as advanced analytics for measuring ABM program effectiveness. Additional services include creative solutions and dedicated success managers.
Technological Innovations
RollWorks is powered by advanced machine learning models, enabling over 70 billion predictions per day. The platform launched Keyword Intent in 2022, setting a new standard in intent data. In 2020, RollWorks introduced the Tech Partner Program and democratized ABM with new pricing and packaging options. Recent innovations include Workflows and Hot Contacts, launched in 2023 to streamline B2B workstreams and deanonymize hot leads.
Industry Recognition
RollWorks has received significant industry accolades, being named a top vendor among account-based marketing platforms in Forrester's New Wave Report in 2022. The company was also featured in G2’s Best Software Awards for Best Marketing and Digital Advertising Products in both 2023 and 2024. These recognitions underscore RollWorks' leadership in the ABM space.
CRM and Tech Integrations
RollWorks integrates seamlessly with leading CRM and marketing platforms such as HubSpot, Salesforce, and LinkedIn. The company has deepened its CRM capabilities with the launch of Journey Events and Sales Insights for HubSpot, achieving over 500 HubSpot integration installs, a 150% increase over its nearest ABM competitor. These integrations enhance RollWorks' ability to provide comprehensive buyer insights and streamlined workflows for its users.