StreetMetrics
StreetMetrics provides measurement and attribution solutions for Out-of-Home (OOH) media operators, offering tools for planning and analyzing transit and stationary media campaigns across over 40 markets globally.
Company Overview
StreetMetrics provides measurement and attribution solutions for Out-of-Home (OOH) media operators. The company supports planning, measurement, and attribution of transit media campaigns and covers over 50,000 vehicles spanning more than 1 billion miles. StreetMetrics operates in over 40 markets globally, offering near-real-time insights into media performance using dynamic data sets for fast and accurate reporting.
Services and Solutions
StreetMetrics offers a range of services tailored for OOH media measurement. These include tools for planning, measurement, and attribution of OOH and transit media campaigns. The company provides a unified platform for analyzing both moving and stationary advertisements and delivers daily insights specific to top markets like New York, Los Angeles, and Philadelphia. Tools also feature demographic and consumer behavior analytics, route mapping, live vehicle reporting, conversion tracking, and lift analysis.
Technology and Platforms
StreetMetrics utilizes advanced technology to deliver precise measurement and insights. The company uses anonymized and opt-in data to ensure data privacy. Critical to its operations is a robust GPS signal required for vehicle measurement. The flagship platform, StreetCity, offers interactive 3D visualization of solutions. Additional tools include those for website visitation analysis, mobile app engagement analysis, and store visitation analysis.
Partnerships and Collaborations
StreetMetrics collaborates with various media operators to provide enhanced insights for advertising agencies. Notably, the company partners with OUTFRONT Media to bolster dynamic measurements for bus advertising campaigns. These partnerships enable detailed attribution studies, demonstrating the effectiveness of bus ads in driving outcomes like app downloads, website visits, and store visits.
Audience Insights and Analytics
StreetMetrics delivers comprehensive insights into audience characteristics and consumer behavior. The platform provides data on website visitation, mobile app engagement, and physical store visits. This allows for detailed demographic and consumer behavior analytics, improving the targeting and effectiveness of advertising campaigns. Clients can access lift analysis to determine ad impact by comparing performance between test and control audiences.