Choppy!
Choppy, founded by Stanford mechanical engineers Saba Fazeli and Brice Klein in Los Angeles, is a food and beverage company specializing in protein-rich, quick-preparation meat products that blend plant proteins with animal-based ingredients.
Founders
Choppy! was founded by Stanford mechanical engineers Saba Fazeli and Brice Klein. Saba Fazeli was previously the first R&D engineer at Beyond Meat, developing and scaling textured proteins for the company. Brice Klein was the fourth engineer at Plenty, a vertical farming company, where he led the commissioning of their new, multi-million dollar farm.
Products
Choppy! offers food products that are perfectly seasoned, protein-packed, and ready in 5 minutes. Their products include beef that is as healthy as chicken and can be prepared in just four minutes. These products are made by combining textured plant proteins with beef tallow, bone broth, and collagen, aiming to provide a balance between health benefits and environmental sustainability.
Industry and Sub-Industry
Choppy! operates within the consumer sector, specifically focusing on the Food and Beverage sub-industry. The company is also associated with broader categories like Consumer Products, Climate, Food Tech, and Food & Beverage. Their innovative approach targets both health-conscious consumers and those looking for environmentally friendly food options.
Location and Team Size
Choppy! is headquartered in Los Angeles, CA, USA. The company has a small team, currently consisting of just 2 people. Despite its modest size, Choppy! has managed to gain attention and traction in the industry.
Y Combinator Participation
Choppy! was part of the Y Combinator Winter 2023 (W23) batch. Participation in Y Combinator has provided Choppy! with valuable resources, mentorship, and networking opportunities to further develop its innovative food products.